Long Meadow Ranch Releases Innovative Music CD
Featuring Western Movie Themes And Interactive Links
May 13, 2005, Rutherford, CA
Long Meadow Ranch announced today the release of an innovative multi-media CD titled, Songs of Long Meadow Ranch, Volume 1, featuring the theme songs of great American western movies and television programs. The CD's opening track is the stirring theme from the television classic Bonanza and the CD's total of thirteen music selections includes such blockbusters as the themes from the movies, Magnificent Seven and Good, Bad, and Ugly.
The CD features the state-of-the-art Listen & Link ™ technology, which allows the disc to be played either by a conventional CD player or in the CD player of a personal computer. When the disc is inserted into the computer, a launch page automatically opens on the monitor offering an enticing menu of interactive experiences. Users can listen to the music while viewing flash animation highlighting beautiful scenes from Long Meadow Ranch. Embedded links on the launch page menu also enable users to explore the extensive Long Meadow Ranch website with just the click of the mouse.
The music is true to the original musical scores and has been freshly performed by some of the country's best musicians during recording sessions held in the country music capital of Nashville, Tennessee. "We had to go to the musical archives at places like UCLA to unearth the original scores because some of this music has not been recorded in nearly forty years. And, we went to Nashville because we wanted to have the music performed by first-rate studio musicians." said producer Stevan Pasero. "The results are vibrant recordings true to the original compositions which benefit immensely from today's digital audio technology," he added.
"We have played this music at our hospitality events at the ranch and everyone - staff and visitors alike - have been invigorated by the energy and sense of purpose these recordings provide," said Long Meadow Ranch co-owner, Laddie Hall. "Everyone kept asking how to get the music. So, we decided to make the album broadly available."
A former professional musician and co-founder of the Monarch Records jazz label, Long Meadow Ranch co-owner Ted Hall is also Chairman of Tambourine, Inc. Sugo Custom Music, a division of Tambourine, produced the record album and Tambourine also developed the Listen & Link ™ technology employed by the CD. (www.tambourine.com)
"At Tambourine we have developed an innovative approach to using music to build brand image and identity and we decided to use this opportunity to do the same for Long Meadow Ranch," said Ted Hall. "The CD provides a perfect tool for introducing the ranch to our distributors' sales teams, retailer salespersons, and restaurant staffs who have not had the chance to visit us. They can see scenes from the ranch that help our story come to life and they can learn much more by navigating the website. And, importantly, the music is compelling in its own right," concluded Ted Hall.
"By using this new innovative method to communicate our message of 'Excellence through Responsible Farming', we have a powerful tool to help educate chefs, sommeliers, and restaurant staff about who we are," said On Premise Sales Manager, Chris Hall. "Long after we have gone home they can enjoy the music - or return to the website - which we hope they will do on multiple occasions."
The CD is available now for online purchase at the Long Meadow Ranch General Store for $14.95. The CD will also be offered to consumers as a promotional item at public tastings and other events during the coming year. A trade version of the CD is also available which includes an insert containing product information and training aids. The trade version will be distributed by the sales representatives of Long Meadow Ranch's distributors and brokers
"We think our consumer fans and trade partners alike will love this CD," said Ted Hall. "We are already making plans for Volume II," he added with a twinkle in his eye.
Long Meadow Ranch is an innovative organic farming operation - and purveyor of fine food - located high above the Napa Valley on the picturesque slopes of the Mayacamas Mountains where it produces extraordinary red wine, extra virgin olive oil, grass-fed beef, eggs, and heirloom fruits and vegetables for Napa Valley's finest restaurants. Long Meadow Ranch produces ultra premium wines and extra virgin olive oils, under the Long Meadow Ranch Winery, Ranch House Red, Prato Lungo, and Napa Valley Select labels. Beyond the Napa Valley, America's top chefs have regularly featured Long Meadow Ranch wines and olive oils.
Long Meadow Ranch has been known as such since 1872 when it was established as an original "patent grant" ranch signed over by President Ulysses S. Grant. Having been home to a variety of uses during its long history, Long Meadow Ranch continues to grow and prosper through Ted, Laddie and Christopher Hall's stewardship.
The Halls continue to restore and preserve Napa Valley's oldest olive groves, as well as add new plantings of olive trees and vineyards. They have also brought cattle, poultry, and vegetables back into commercial production. Appaloosa horse breeding, along with an extensive composting operation, round out the integrated farming activities at the Ranch.
"Excellence through Responsible Farming" is the motto of Long Meadow Ranch, bolstered by the belief that world-class products can be produced using sustainable, organic farming methods. Long Meadow Ranch does not use herbicides or pesticides and its products are organically grown and certified by the California Certified Organic Farmers.
Contact: Chris Hall