Long Meadow Ranch

Prato Lungo Featured on PBS Television:
Kitchen Sessions with Charlie Trotter

July 15, 2005, Rutherford, CA

Long Meadow Ranch announced today that its award-winning olive oil, Prato Lungo, is being featured on the PBS syndicated television show, Kitchen Sessions with Charlie Trotter. Trotter, who has used Prato Lungo in his renowned Chicago restaurant for several years, chose the ultra premium extra virgin olive oil as an ingredient for one of his signature fish dishes.

The segment opens with Chef Trotter narrating, "Nestled high above Napa Valley is an enclave of organic farming that produces one of the world's great olive oils. Prato Lungo is an oil that I admire for its intensity. It has a fresh high tone flavor and a bit of heat that make it perfect to finish a dish when I want to add a final note of complexity or richness." During the segment, Trotter employs copious amounts of Prato Lungo as he shows his viewers how to prepare succulent line-caught Pacific salmon (or alternatively, Tasmanian ocean trout!) at very low temperature.

In addition to the cooking demonstration, the show features a tour of Long Meadow Ranch's olive orchards and frantoio and includes a olive oil tasting with family owners, Laddie and Chris Hall. Check local PBS stations for broadcast times as each PBS station sets its own schedule for broadcasting syndicated series like Kitchen Sessions.

Long Meadow Ranch also announced today that television and radio clips are available on its website - including the Trotter television segment. "We have enjoyed increasing coverage on both radio and television - especially by celebrity chefs like Charlie Trotter and Michael Chiarello and Master Sommelier Andrea Immer - and we wanted to allow our virtual visitors the opportunity to learn more about Long Meadow Ranch," said co-owner, Ted Hall. "The web-based media-playing technology has improved so much over the past year that we decided now was the time to enhance our site. Also, many of our fans may have missed the original broadcasts."

The Long Meadow Ranch website not only has a dedicated page (TV-Radio) presenting the growing catalogue of TV and radio segments, but media clips have also been interspersed at relevant locations throughout the website. Clicking on a thumbnail graphic for each show automatically launches a small window which allows video and audio streaming directly from Long Meadow Ranch's site. This feature is available to any site visitor with a broadband connection.

"We want to enhance a visitor's understanding of LMR through this technology - especially since there is so much to see and experience. Live voices and video action are worth a thousand words. We have placed the segments where they can do the most to elaborate the static pages," said Chris Hall.


Long Meadow Ranch is an innovative organic farming operation - and purveyor of fine food - located high above the Napa Valley on the picturesque slopes of the Mayacamas Mountains where it produces extraordinary red wine, extra virgin olive oil, grass-fed beef, eggs, and heirloom fruits and vegetables for Napa Valley's finest restaurants. Long Meadow Ranch produces ultra premium wines and extra virgin olive oils, under the Long Meadow Ranch Winery, Ranch House Red, Prato Lungo, and Napa Valley Select labels. Beyond the Napa Valley, America's top chefs have regularly featured Long Meadow Ranch wines and olive oils.

Long Meadow Ranch has been known as such since 1872 when it was established as an original "patent grant" ranch signed over by President Ulysses S. Grant. Having been home to a variety of uses during its long history, Long Meadow Ranch continues to grow and prosper through Ted, Laddie and Christopher Hall's stewardship.

The Halls continue to restore and preserve Napa Valley's oldest olive groves, as well as add new plantings of olive trees and vineyards. They have also brought cattle, poultry, and vegetables back into commercial production. Appaloosa horse breeding, along with an extensive composting operation, round out the integrated farming activities at the Ranch.

"Excellence through Responsible Farming" is the motto of Long Meadow Ranch, bolstered by the belief that world-class products can be produced using sustainable, organic farming methods. Long Meadow Ranch does not use herbicides or pesticides and its products are organically grown and certified by the California Certified Organic Farmers.

Contact: Chris Hall
Phone: 707-963-4555
Email: chris@longmeadowranch.com

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