Trade Tips

Trade Tip #1 - Web-based Marketing Support from Long Meadow Ranch

Long Meadow Ranch is committed to actively supporting our sales representatives who are working diligently to carry our message and our products. As you may know, we maintain a Trade Support Center on our website where you can find the latest information about our products and our programs.

In addition, beginning with this note, we will be sending you tips and ideas gleaned from our representatives and from our own work in the marketplace. If you have an idea that works, please send it along.

Trade Tip #2 - Staff Training Idea: Why does the LMR label encircle the bottle?

Did you ever notice that the Long Meadow Ranch label completely encircles the bottle? In fact, it is the only "continuous" label in the wine business.

The continuous label symbolizes the continuity of our organic farming practices - "from Alpha to Omega" as Ted likes to say. Better yet, the label is made from recycled paper and is printed only with vegetable inks.

In addition, check out the LMR cork. These remarkable corks are among the longest from any winery - 54 mm - and show their true character because they are "unbleached".

Need any further evidence that Long Meadow Ranch truly "walks the talk?"

The story about the label is a great topic for a staff training because it gives a server something really interesting to say. Customers love to learn about the label and cork (the wine, too.). A fun exercise is to try to find the seam on the label. (Hint: there are two long red tabs and a seam next to the windmill.)

Yes, each label is hand-applied. Imagine.

P.S. The LMR cork is longer than Mouton Rothschild's!

Trade Tip #3 - Do You Know About Our Active Account Outreach?

Did you know that we send a personal note to every account when a new placement is made?
We do.

Did you know that we are regularly sending e-mail news alerts to all of the qualified prospects and accounts in the country?
We do. Weekly.

Did you know that we can offer an enhanced music CD for you to give to our accounts ?
We do. Even includes an LMR slide show.

Did you know that we maintain a directory to all of our restaurant and retailer accounts that is the most visited pages on our website?
We do.

We maintain current address information (especially e-mail addresses and websites) for all of our accounts. And, we are delighted to respond whenever we hear some good news about a new placement, a great review, or an energetic staff person promoting LMR.
Please give us a hand.